Sobr Safe Inc

SOBR Safe, Inc. engages in the development, marketing, and sale of a non-invasive alcohol sensing system with ignition interlock. The firm developed an alcohol detection device called SOBR, which is used for detecting alcohol in a person's system by measuring the ethanol content in their perspiration. The company was founded on July 4, 2004 and is headquartered in Greenwood Village, CO.

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Three Reseller Agreements with Established Distributors Signed, Traction to Replace Breathalyzers in Judicial Market Underway DENVER, CO / ACCESSWIRE / September 30, 2022 / SOBR Safe, Inc. (Nasdaq:SOBR) (SOBRsafe™ or the Company), providers of industry-leading alcohol screening solutions, today announced that it has executed on its judicial sales strategy, signing three reseller agreements with national distributors. These agreements provide access to large, established customer networks for the purpose of replacing breathalyzers in the American judicial market - as the Company has in a leading residential reentry center.

SOBRcheck Boosts Judicial Salesforce by 10X Through Distributor Model

Source: Matt Gush / Shutterstock.com Sobr Safe (NASDAQ: SOBR ) stock is falling on Friday after the company announced the pricing of a $6 million private placement. This private placement has institutional investors agreeing to acquire 4,054,055 of the company's units and pre-funded units for $1.48 each.

What Is Going on With Sobr Safe (SOBR) Stock Today?

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DENVER, CO / ACCESSWIRE / September 28, 2022 / SOBR Safe, Inc. (NASDAQ:SOBR) (the "Company" or "SOBRsafe"), providers of industry-leading alcohol screening solutions, today announced that it entered into a securities purchase agreement with institutional investors for aggregate gross proceeds of approximately $6.0 million, before deducting fees to the placement agent and other offering expenses payable by the Company. In connection with the offering, the Company will issue 4,054,055 units and pre-funded units at a purchase price of $1.48 per unit priced at-the-market under Nasdaq rules.

SOBR Safe, Inc. Announces Pricing of $6 Million Private Placement Priced At-the-Market

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DENVER, CO / ACCESSWIRE / September 8, 2022 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™ or the Company), providers of industry-leading alcohol detection solutions, today announced that the Company will be presenting at the H.C. Wainwright 24th Annual Global Investment Conference at the Lotte New York Palace Hotel in New York City on September 14, 2022.

SOBRsafe to Present at the H.C. Wainwright 24th Annual Global Investment Conference

DENVER, CO / ACCESSWIRE / September 6, 2022 / SOBR Safe, Inc. (Nasdaq:SOBR) (SOBRsafe™ or the Company), providers of industry-leading alcohol detection solutions, today announced that the Company and CEO Dave Gandini have been featured on the nationally syndicated program The Big Biz Show. The Emmy Award-winning show was named by TALKERS Magazine as one of the "Top 10 Most Influential Financial Shows" in the country.

SOBRsafe and CEO David Gandini Featured on Nationally Syndicated Business Show

Defense and Automotive Industry Veteran Brings Proven Track Record of Optimizing Organizational Performance DENVER, CO / ACCESSWIRE / August 24, 2022 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™ or the Company), providers of industry-leading alcohol detection solutions, today announced that global manufacturing expert David Crandall has joined SOBRsafe in the role of Advisor to the Board of Directors. David brings to SOBRsafe the vision and experience to help maximize current manufacturing capacity, while positioning the Company for future international licensing and production.

Global Manufacturing Expert David Crandall Joins SOBRsafe as Advisor to the Board of Directors

Prominent Third-Party Administrator Launches SOBRsafe Solutions to Its Established Customer Network DENVER, CO / ACCESSWIRE / August 18, 2022 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™ or the Company), providers of industry-leading alcohol detection solutions, today announced that leading Western U.S. third-party administrator (TPA) Butterfield Onsite Drug Testing (Butterfield) has launched its new touch-based detection offering with an initial purchase of the SOBRcheck™ technology. Butterfield has established a large customer network over its 19 years in the industry, one that includes national airlines for testing of pilots, flight attendants and ground crew.

SOBR Safe Announces Initial SOBRcheck Purchase by Butterfield Onsite Drug Testing

Reconnect believes SOBRcheck will increase efficiency and accountability in front-line monitoring DENVER, CO / ACCESSWIRE / August 11, 2022 / SOBR Safe, Inc. (Nasdaq:SOBR) (SOBRsafe™ or the Company), providers of industry-leading alcohol safety solutions, today announced it has signed a distribution agreement with value-add reseller Reconnect. This is SOBRsafe's second national distributor agreement and signals its entry into the justice market.

SOBRsafe Signs Second National Distributor, Enters Justice Market with Industry Thought Leader Reconnect

SOBRsafe enters the rideshare arena by equipping RubiRides drivers with its wearable alcohol detection band SOBRsure, giving parents additional confidence DENVER, CO / ACCESSWIRE / August 9, 2022 / SOBR Safe, Inc. (Nasdaq:SOBR) (SOBRsafe™ or the Company), providers of industry-leading alcohol safety solutions, today announced its partnership with rideshare company RubiRides, an innovative membership-based service that delivers reliable transportation with an emphasis on safety for children through a network of rigorously vetted and highly dedicated drivers. Introducing an unprecedented standard of safety verification to the rideshare market, SOBRsafe will supply RubiRides' growing pool of drivers with SOBRsure™, its wearable wristband that detects alcohol as emitted through the skin's pores.

SOBRsafe Partners with RubiRides to Introduce a Higher Level of Safety to the Rideshare Market

Non-invasive Alcohol Detection Technology and Identity Verification System, SOBRcheck, Honored as an Outstanding Workplace Safety Product DENVER, CO / ACCESSWIRE / August 3, 2022 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™ or the Company), providers of market-leading alcohol monitoring solutions, was awarded the Occupational Health & Safety (OH&S) New Product of the Year in the Safety Monitoring Devices category for its SOBRcheck™ system. SOBRcheck is the first preventative, touch-based alcohol detection platform designed to operate effectively at scale and maximize user throughput.

SOBRsafe Awarded OH&S 2022 New Product of the Year in Safety Monitoring Device Category

Fitness-style alcohol monitoring wearable, SOBRsure™, could revolutionize Alcohol Use Disorder care and the $38 billion alcohol rehabilitation industry DENVER, CO / ACCESSWIRE / July 26, 2022 / SOBR Safe, Inc. (Nasdaq:SOBR) (SOBRsafe™ or the Company), providers of game-changing alcohol monitoring solutions, today announced the launch of SOBRsure™, an alcohol monitoring band for alcohol treatment programs. SOBRsure is intended to help accelerate intervention and improve recovery rates, potentially enhancing patient quality of life and decreasing the financial burden to insurers.

SOBRsafe Launches Touch-Based Alcohol Monitoring Band and New Partnership with North-Star Care, Initiating a New Era of Effective Alcohol Treatment

Company presented and exhibited at Nuclear Energy Institute event for Fitness for Duty professionals DENVER, CO / ACCESSWIRE / July 21, 2022 / SOBR Safe, Inc. (Nasdaq:SOBR) (SOBRsafe™ or the Company), providers of fast, accurate and hygienic solutions for alcohol safety management, today announced that it was invited to introduce its technology to over 200 nuclear energy industry safety professionals at the Nuclear Energy Institute's Access Authorization and Fitness for Duty (FFD) Workshop, held July 11-15 in Savannah, Georgia. SOBRsafe was a featured exhibitor, and Chief Revenue Officer Michael Watson debuted to the industry the Company's innovative pre-access, passive (routine, uniform, self-administered) identity verification and alcohol detection solution, SOBRcheck™.

SOBRsafe Invited to Introduce its Technology to Nuclear Energy Industry

Michigan's Aaron Contracting is Pioneering Preventative Alcohol Screening for this Safety-Critical Industry DENVER, CO / ACCESSWIRE / July 19, 2022 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™ or the Company), providers of fast, accurate and hygienic solutions for alcohol safety management, today announced that it has signed a software as a service (SaaS) agreement with Aaron Contracting (Aaron). Founded in 2004, Metro Detroit-based Aaron is one of Michigan's leading general contracting and environmental firms.

SOBRsafe Enters Construction Market with Field Technology, Customer Agreement

Following Successful Pilot, Continental Services to Implement SOBRcheck™, Realize Insurance Savings DENVER, CO / ACCESSWIRE / July 13, 2022 / SOBR Safe, Inc. (Nasdaq:SOBR) (SOBRsafe™ or the Company), providers of fast, accurate and hygienic solutions for alcohol safety management, today announced that it has signed a software as a service (SaaS) agreement with Continental Services (Continental). As Michigan's largest food management company, Continental has over 1,800 employees across 6 locations (including locations in Ohio, New York and Pennsylvania), and its last mile fleet serves more than 700 corporate customers.

SOBRsafe Enters Fleet Market with Major Midwestern Food Management Company

Provider to Ford, Chrysler and GM Gives SOBRsafe Scalability, Made in America Products DENVER, CO / ACCESSWIRE / June 22, 2022 / SOBR Safe, Inc. (Nasdaq:SOBR) (SOBRsafe™ or the Company), providers of fast, accurate and hygienic solutions for alcohol safety management, today announced that it has signed a master service agreement (MSA) with Michigan-based BGM Electronic Services, Inc. (BGM). Under the MSA, BGM will execute all supply chain functions, including design, engineering, component sourcing, manufacturing and testing for SOBRsafe's Made in America safety devices.

SOBRsafe Secures Supply Chain Stability with BGM Electronic Services

A-Rated Carrier Evaluating SOBRsafe as Potential Embedded Safety Solution for Customer Discounts DENVER, CO / ACCESSWIRE / June 8, 2022 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™ or the Company), providers of fast, accurate and hygienic solutions for alcohol safety management, today announced that it has signed an agreement with a Top 100 Property & Casualty insurance company to conduct two pilot tests with last mile fleet customers, as paid for by the insurer. The A-rated insurer is evaluating SOBRsafe for potential nationwide integration, to empower commercial customer safety savings - akin to telematics and "safe driver discounts" in the consumer vehicle market.

Top 100 Insurer Signs Agreement with SOBRsafe to Sponsor Customer Pilots

DENVER, CO / ACCESSWIRE / June 3, 2022 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™ or the Company), providers of innovative solutions for alcohol safety management, today announced that the Company will be presenting at the LD Micro Invitational XII investor conference at the Four Seasons Westlake Village, California on June 8, 2022. SOBRsafe Chairman & CEO Dave Gandini will present at 4:00pm PT and will be available for one-on-one meetings throughout the day.

SOBRsafe to Present at LD Micro Invitational XII Investor Conference

Distribution Model Through Established Sales Channels Accelerates Path to Revenue Growth DENVER, CO / ACCESSWIRE / June 2, 2022 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™ or the Company), providers of innovative solutions for alcohol safety management, today announced that has signed its first Master Distributor Agreement with Virginia-based RecoveryTrek. Founded in 2011, RecoveryTrek provides innovative alcohol management solutions to clients nationwide in the behavioral health, judicial, workplace and human services markets.

SOBRsafe Signs First Master Distributor Agreement with RecoveryTrek

Michigan's Advance Freight Traffic Service Hosts Successful Pilot, Converts to Customer DENVER, CO / ACCESSWIRE / May 24, 2022 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™ or the Company), providers of innovative solutions for alcohol safety management, today announced that pilot program host Advance Freight Traffic Service has signed a multi-year service agreement with SOBRsafe. Based in Michigan and serving significant customers nationwide, Advance Freight works closely with major commercial carriers to ensure its customers are accurately billed.

New SOBRsafe Customer a Potential Gateway to Commercial Fleets

SOBRsafe™ Debuts Disruptive Solution for Hundreds of Employee Screening Decision Makers DENVER, CO / ACCESSWIRE / May 19, 2022 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™ or the Company), providers of innovative solutions for alcohol safety management, today announced the successful U.S. debut of SOBRcheck™, a patent-pending, touch-based identity verification and alcohol detection system, at the annual conference of the National Drug & Alcohol Screening Association (NDASA), held May 4-6 in Indianapolis, Indiana. More than 400 employers and employee screening professionals were in attendance.

SOBR Safe, Inc. Premiers its SOBRcheck Technology at Preeminent Industry Conference

NEW YORK, NY / ACCESSWIRE / May 18, 2022 / Aegis Capital Corp. acted as Lead Bookrunning Manager on a $10 Million Public Offering and Uplisting to the Nasdaq for SOBR Safe, Inc. (NASDAQ:SOBR). About SOBR Safe, Inc. The annual cost of alcohol abuse in the U.S. is $249 billion.

Aegis Capital Corp. acted as Lead Bookrunning Manager on a $10 Million Public Offering and Uplisting to the Nasdaq for SOBR Safe, Inc. (NASDAQ: SOBR)

DENVER, CO / ACCESSWIRE / May 18, 2022 / SOBR Safe, Inc. (NASDAQ:SOBR) ("SOBRsafe™" or the "Company"), providers of innovative solutions for alcohol policy management, today announced the closing of its underwritten public offering of 2,352,942 units at a price to the public of $4.25 per unit, for aggregate gross proceeds of $10 million, prior to deducting underwriting discounts, commissions, and other estimated offering expenses. Each unit consists of one share of common stock, par value $0.00001 per share, and two warrants, each warrant exercisable for one share of common stock.

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