Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

JPMorgan Chase & Co

JPMorgan Chase is talking with Apple about taking over the tech giant's credit-card program from Goldman Sachs , the Wall Street Journal reported on Tuesday.

JPMorgan in talks with Apple to take over credit card program from Goldman, WSJ reports

If a market is trending lower, it is out of equilibrium. There aren't enough buy orders to absorb all of the sell orders.

Stock Of The Day: Will Apple Bring The Market Down?

JPMorgan Chase JPM 0.51%increase; green up pointing triangle is talking with Apple AAPL -0.15%decrease; red down pointing triangle about taking over the tech company's credit-card program.

JPMorgan in Talks With Apple to Take Over Credit Card From Goldman

Apple's stock is in a tricky spot. There are multiple avenues for management to re-ignite growth after a long period of stagnation, but the valuation reflects this fact. iPhone pricing, services pricing, and the potential to collect AI 'toll booth' fees should drive financials up and to the right over the medium term. The valuation, at 9x sales, is at record highs, and buying here appears very risky.

Apple: Multiple Avenues For Revenue Growth, But Very Expensive (Rating Downgrade)

While the rest of the market has been ticking higher over the past few weeks, shares of Apple Inc. NASDAQ: AAPL are still under pressure. They managed to rally hard throughout August, undoing most of the damage from the market-wide selloff that took them down 17% at the start of the month, but crucially, they didn't get back to their previous high.

Lock In Gains: Apple Stock Could Rally 30% Before the Holidays

The new Apple Watch Series 10 hits stores on Friday. I've been testing it for the past five days, and there are enough refinements to appeal to first timers and those considering an upgrade

The Apple Watch Series 10 offers mostly minor upgrades, but faster charging is a big plus

24/7 Wall St. Insights Apple Inc. (NASDAQ: AAPL) launching the iPhone 16 without an upcoming software upgrade may have been a mistake.

Morgan Stanley and Barclays Analysts Say iPhone Sales Off to a Slow Start

Despite experts predicting Apple (NASDAQ: AAPL) will enjoy strong performance in September and October due to its new iPhone launch and artificial intelligence (AI) integration, AAPL stock has undergone significant turbulence in recent weeks.

Senator makes huge Apple stock sale days before AAPL crash

PORTLAND, Ore.--(BUSINESS WIRE)--Stash Tea launches three new delicious innovations: Double Spice Chai, Earl's Delight, and Apple Blossom Tea Latte Concentrates.

Stash Tea Enters Tea Latte Category with Three New Delicious Innovations: Double Spice Chai, Earl's Delight & Apple Blossom Tea Latte Concentrates

The king of Cupertino is pushing hard to be a first mover in mass-market artificial intelligence (AI). The analyst believes this will be led by users of older iPhones rushing to upgrade to the AI-packed iPhone 16 line.

Dan Ives Predicts an Apple "Supercycle" With the New AI-Optimized iPhone. What Could This Mean for the Stock?

Affirm

Buy now, pay later (BNPL) network Affirm is now available for Apple Pay users. The integration, announced Monday (Sept.

Affirm Opens BNPL Offering to Apple Pay Users

Early Wall Street feedback on demand for Apple's newest iPhone suggests the newest models might not be flying off the shelves.

Apple Stock Slips as Analysts Say iPhone 16 May Be Off to a Slow Start

Apple (AAPL) has received approval from the Food and Drug Administration (FDA) for all of its newest range of health features for its smart devices, which were announced during last week's launch event that also included the new iPhone 16.

Apple Gets FDA Approval for Smartwatch Sleep Apnea Detection Feature

Apple fans bought an estimated 37 million new iPhone 16s during the first weekend of pre-orders. That's about 12.7% lower than last year's iPhone 15 series first-weekend sales, one analyst said.

Rumors of an Apple 'super cycle' appear to have been greatly exaggerated

Apple stock fizzled Monday as concerns proliferated about potentially weaker than expected demand for the artificial intelligence-focused iPhone 16 ahead of its Friday debut.

Apple's $100 Billion Drop Sends Stock To 5-Week Low As iPhone Demand Questions Linger

Apple's new AI-enabled iPhone 16 is expected to drive a major upgrade cycle, potentially replicating the success of the iPhone 6 launch. Despite high expectations, the market is divided, presenting an opportunity for upside if Apple exceeds forecasts, with UBS setting a price target of $236. I think Apple's strong AI integrations and powerful weapon (their trade-in program) will spur demand, enhancing their ecosystem and boosting recurring revenue from AI-driven services.

Apple: Secret Weapon Driving The Super Cycle

Apple on Monday released iOS 18, the latest version of its software for iPhones. This is Apple's biggest iPhone update of the year, but this one doesn't include Apple Intelligence, the company's forthcoming AI system.

Apple releases iOS 18 for iPhones, but it doesn't include Apple Intelligence

Apple (AAPL -3%) is experiencing a drop today after preorders for its newest iPhone models fell short of expectations. Last week, Apple introduced the iPhone 16, iPhone 16 Pro, and iPhone 16 Pro Max with minimal design changes.

Apple Faces Weak Demand for Latest iPhone Models

Apple's launch event last week unveiled several new products, with the iPhone 16 as one of the highlights. However, investors should look beyond its hardware updates (not only with iPhones, but also with iPad, iMac, etc.) and focus more on software and subscription growth. Apple's service revenue, now its second-largest income stream, has grown impressively, with a 6.56x increase since 2013, and continues to expand.

Apple iPhone 16 Release: Don't Forget Software And Services

JPMorgan analyst Samik Chatterjee reiterated an Overweight rating on Apple Inc AAPL with a price target of $265.

iPhone 16 Pro Demand Lags, Longer Wait Times Globally, China Shows Smaller Gap: Analyst

"The key factor is the lower-than-expected demand for the iPhone 16 Pro series

Apple shares slump after alarming data showing weak demand for iPhone 16

Shares of Apple fell nearly 3% on Monday after several analysts said that delivery times for the new iPhone 16 Pro models indicated weaker-than-expected demand, possibly due to the delayed rollout of key artificial intelligence features.

Apple shares slip as shorter iPhone 16 shipping times signal soft demand

NVIDIA

Super Micro Computer

Technology stocks have remained at the forefront of market headlines all year long, with excitement surrounding AI and a resilient economy leading to outsized gains.

Time to Buy These Closely Watched Stocks? NVDA, SMCI, AAPL

The FDA has approved Apple's sleep apnea detection feature. Sleep apnea is a sleep disorder that causes a person's breathing to repeatedly stop and start throughout the night.

FDA clears Apple's sleep apnea detection feature for use. Here's how it works

Apple's weak iPhone 16 pre orders are largely due to lack of AI features. These features are likely to improve through the holiday season helping the company recoup any losses.

News for Apple Stock (AAPL)